Macro Situation Awareness
Strategic decisions require an awareness of issues generally considered outside the control of the organization. These are called ‘macro’ issues and present risks and opportunities for an organization.
Macro information includes:
Population trends
Imports, Exports & Tariffs
Interest Rates
Inflation
Government Regulations
Societal trends
Current Macro Priorities, November 2025
1) US government shutdown, interest rates & inflation
2) Stock market valuations, concerns about AI “bubble”
3) Geopolitical uncertainty, ongoing wars & military spending allocation
4) Rise in social & political extremism, violence