Macro Situation Awareness
Strategic decisions require an awareness of issues generally considered outside the control of the organization. These are called ‘macro’ issues and present risks and opportunities for an organization.
Macro information includes:
Gross Domestic Product
Population
Imports, Exports & Tariffs
Interest Rates
Inflation
Government Regulations
Societal trends
Current Macro Priorities, October 2025
1) US economy, interest rates & inflation
2) Global stock market valuations, monitoring & asset consolidation
3) Geopolitical uncertainty, ongoing wars & military spending allocation
4) Rise in social & political extremism, violence