Olives

Just tell me what to do.

No. No. No. No. That’s top-down thinking. Autocratic. Monopoly. Socialism. All cars are black.

That’s not a free market.

Democracy

Instead, let’s try this. You get to decide.

Prius or Raptor? White or Red?

Options are nice.

Decisions

Markets filter the voices when they say: Trust me, vote for me, contribute to the cause. Be part of something bigger.

Time out for a side story. Picture an open-air market. Early morning sunlight. France. A scent of ‘liberte’ in the air. Olives. Multiple street vendors, carts, displays, chatting it up with the customers. Samples. Returning next week. Trust me.

Vendor #1: My olives are the best. 10 euros please. Wow. Impressed. Nice label.

Vendor #2, My olives are the best value. 8 euros please. Wow. Impressed.

You pick.

Thank you for free markets.

Confusion

Vendor #1: My olives are grown in local organic fields, fresh, no pesticides, workers trained, 0.4 kilos equals about 45 large olives, with truffle oil, and glass, reusable container. Discount for repeat customers. Nice label.

Vendor #2: My olives are imported from the best suppliers, each week, 0.5 kilos equals about 50 olives, delivery trucks are red, edgy fun we-cool ads, profit sharing plan, plastic bag, knot.

Next Week

We’ll be back for more olives.

Resilient. Building trust. Taking care of customers.

Enabling markets.

You get to choose.